VP of Growth Marketing


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VP of Growth Marketing

The VP of Growth Marketing will be responsible for developing and executing our growth strategy across the customer journey from acquisition through retention for our consumer and B2B product offerings. You will build, optimize, and drive efficiency and effectiveness of the customer funnel by setting the roadmap and through constant testing. You will lead a team of marketers focused on digital marketing channels (SEM, Affiliate, display, etc.), web (including SEO), and CRM channels (email, chat), and you’ll look to expand into new channels as you spot untapped opportunities. As the leader, you will identify opportunities across the team to drive growth and own setting key performance targets, forecasting and reporting on results.
This is a remote opportunity within Canada and the US
What you can expect:

  • Lead growth marketing strategy across acquisition channels: digital marketing (SEM, Affiliate, display, etc.), web (including SEO), app stores, CRM (email, chat), non-digital (e.g. OOH) for B2C and B2B businesses
  • Own achievement of business-critical KPIs related to growth (volume, retention, conversion, LTV/CAC, ROAS) and regularly report to executives on performance and ROI
  • Build strong foundation for each channel that is data-driven and customer-centric, and supports ongoing business needs while also maintaining our highest standards around privacy and security
  • Establish an experimentation-based approach to introduce new and emerging channels for acquiring customers, and optimize and improve marketing efficiency, predictability, and scale
  • Apply learnings into the organization to guide accurate forecasting and forward-looking strategy and plans, while also optimizing existing systems, tools and processes
  • Prioritize efforts across channels with the right mix across owned, paid and earned and the right investment across direct-to-consumer sales and sales lead generation to maximize business results
  • Collaborate and align across marketing, product, sales, finance, development, and data to inform budgeting, forecasting and reporting
  • Manage and develop a team of driven, highly engaged individuals and leaders

What we’re looking for:

  • 15+ years of experience with a deep focus on performance-based growth marketing leveraging a portfolio of marketing channels across web, mobile, paid (SEM, programmatic, affiliate and social) and email to run effective campaigns that drive new and expanded ARR
  • Top-notch analytical skills with a proven ability to work through data and multiple attribution models to find opportunities and actionable insights and clearly communicate to a diverse set of stakeholders
  • Experience setting and measuring KPIs, managing a budget, forecasting, and delivering on monthly goals of spend, CPA, ROAS, and LTV
  • Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias toward action
  • Deep experience in ad/web/email reporting and analytics platforms (Must have Marketo, Google AdWords, and Google Analytics experience and some experience with SalesForce, and Drift or similar chat platform)
  • Strong sense of ownership to proactively identify and drive solutions in ambiguous and high-growth environments with shifting priorities depending on market dynamics
  • Growth mindset and industry leader; Continuously tracking industry trends and benchmarks, and learning from experimentation and the market at large
  • Strong track record of leadership development of a high-performing team and effective collaboration across directors, managers, and executives
  • Experience in a growth-stage consumer SaaS company is highly preferred, B2B expertise is a plus


For more information
Frank Bernard Partner
[email protected]

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Montréal (Québec)  H2Z 1B1